What is the "Collison installation"?
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What Happened: What did Stripe's founders famously do for early users?
Set Stripe up on the user's laptop on the spot. Paul Graham described the "Collison installation": installing it for you right there. Source: Paul Graham – Do Things That Don't Scale
Why: Why did that work?
It removed every barrier to the first use. Early users need hand-holding. Source: Paul Graham – Do Things That Don't Scale
The Lesson: The lesson?
Do things that don't scale at the start. Personal effort wins the first users. Source: Paul Graham – Do Things That Don't Scale