Why did Segway disappoint?
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What Happened: What happened to Segway?
Massive hype, modest sales. Expected to change cities, it found niches like tours and security. Source: Wikipedia – Segway
Why: Why?
High price and unclear rules about where to ride. Cost and regulation limited everyday use. Source: Wikipedia – Segway
The Lesson: The lesson?
Hype doesn't replace a clear use case. Products need a job people already need done. Source: Wikipedia – Segway