What happened to Groupon?
Show all answers
What Happened: How did Groupon begin?
As The Point, a collective-action site. The Point's group-buying feature took off and became Groupon. Source: Wikipedia – Groupon
Why: Why did growth stall?
Merchants often lost money on deep discounts and didn't return. Deal hunters rarely became loyal customers, so merchants stopped repeating. Source: Wikipedia – Groupon
The Lesson: The lesson?
Both sides of a marketplace must win, or one side leaves. A model that burns suppliers can't last. Source: Wikipedia – Groupon