How did Dropbox validate its idea?
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What Happened: How did Dropbox test demand before the product was ready?
A short demo video that drove a huge waitlist. A demo video aimed at tech communities sent beta signups soaring. Source: Wikipedia – Dropbox
Why: Why did it work?
It showed the experience instead of describing it. A seamless sync is hard to explain and easy to show. Source: Wikipedia – Dropbox
The Lesson: The lesson?
Validate demand cheaply before building everything. It's a classic minimum viable product test. Source: Wikipedia – Minimum viable product