Are influencer posts ads?
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The Trick: What must influencers do when paid to promote a product (US)?
Clearly disclose the relationship. The FTC requires clear disclosure of material connections like payment or free products. Source: FTC – Disclosures 101 for social media influencers
Why It Works: Why do influencer recommendations persuade more than ads?
They feel like advice from a friend. Parasocial relationships make followers feel they know the creator, so trust transfers to products. Source: Wikipedia – Parasocial interaction
How to Spot It: How do you spot a sponsored post?
#ad, "paid partnership", or discount codes and affiliate links. The FTC says terms like 'ad' or 'sponsored' are clear disclosures. Discount codes and affiliate links often mean the creator earns per sale, so read the post as an ad. Source: FTC – Disclosures 101