What is confirmshaming?
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The Trick: What is a "No thanks, I don't like saving money" button?
Confirmshaming: guilt-tripping you into opting in. Wording the decline option to make you feel foolish is a named dark pattern. Source: Wikipedia – Dark pattern
Why It Works: Why does it work?
Nobody likes to describe themselves negatively. Clicking means agreeing to an unflattering self-description, so some people take the offer instead. Source: Wikipedia – Dark pattern
How to Spot It: How do you defuse it?
Recognize the wording as the trick and decline anyway. Naming the tactic breaks the spell. The sentence is written by marketers, not you. Source: FTC – Bringing Dark Patterns to Light