How does Ticketmaster make money?
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The Secret: Who shares in those ticket 'service fees'?
Often the venue and promoter, not just the ticket company. Fees are frequently split with venues, which helps ticket companies win exclusive venue contracts. Source: Wikipedia – Ticketmaster
Why They Stay: Why do fans keep buying from the same ticket site?
The venue's exclusive contract leaves no other choice. The real customer is the venue. Fans follow the show, and the show is locked to one seller. Source: Wikipedia – Ticketmaster
Why They Leave: What's slowly changing the fee game?
All-in price display rules. Since May 2025, an FTC rule requires live-event ticket sellers to show the total price, including mandatory fees, up front. Source: FTC – Rule on Unfair or Deceptive Fees to take effect May 12, 2025